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Similar webcam model hosting sites such as Chaturbate, CAM4 and My Free boast 4.1 million, 3.7 million and 2 million unique monthly visitors, respectively.The decentralized business model of camming has upended the pornography industry in multiple ways.The websites provide the transactional platform, and then collects and distributes a percentage of the tips to the models.For public chat rooms, the model's portion of a tip is a little less than half.Princeton University sociologist and author of The Purchase of Intimacy, Viviana Zelizer, states of camming: "They’re defining a new kind of intimacy.It’s not traditional sex work, not a relationship, but something in between." Within Cam Girlz, a documentary film about the industry, the male fans often say that they come to camming sites as a way to fulfill emotional needs.Kari Lerum of the University of Washington suggests that men are more open and vulnerable in cam rooms than in strip clubs, and can become very invested in relationships which only exist on the screen.The term webcam is a clipped compound used to combine the terms video camera and World Wide Web.
Webcam performers are often highly entrepreneurial, and use mainstream social networking sites such as Twitter, Instagram, Snapchat, Skype, and Tumblr to build and maintain relationships with their customers.
In private chat rooms, viewers pay by the minute for a private show.
However, in free chat rooms payment is voluntary and is in the form of tips, thus providing the model with an income at a minimal cost for the multiple viewers of her chat room's video stream.
When webcam models create their live webcasts, they perform the activity known as camming.
A third-party hosting website which transmits multiple webcam models' video-streams is known as a camming site.